How to prepare a mobile app brief before development starts
A short brief that names the user, the first release, and the constraints will get a more useful estimate than a feature wishlist.
Insights
Notes on building and releasing digital products.
Practical writing on mobile apps, store publishing, websites, product design, and marketing. Articles appear here only after they are marked published.
Native or cross-platform — how to choose for a business app
Choose a shared codebase when Android and iOS share the product. Choose native when platform behavior is the product.
What to expect when publishing an app
Store submission is a checklist and a review, not a guarantee. The accounts should stay with your company.
What a business website needs to do
A company site should explain the offer, show the proof you actually have, and give a serious visitor one next step.
Product design for business applications
Design the task, the flow, and the awkward states. Decoration can wait until those are stable.
Marketing a product without empty promises
Start with an offer people can act on, measure a real action, and refuse guarantees about rankings or installs.
